Day 931

Welcome to our beauty salon

—It’s banal, but knowing.

—Knowing.

—Well, knowing-but-not-really-caring. You know, like, detached and above, but not critical, or not cynical rather, kind of like embracing the whole thing, the whole product...

—What product?

—News about Ukraine, insofar as it is filtered through a sort of, like, lovely-little-vignettes, you know, like small illustrations of everyday life that tug gently at heart strings as well as would look really kind of, like, detached and above but cool and newly hip, in hot-pink armchairs, maybe with a little white dog on someone’s lap.

Photo c/o Oksana Parafeniuk for The New York Times

—And who is the target audience?

—Well, you know, sort of hip older people with money. From, like, the work they do.

—And it’s mostly visual.

—Oh yes, we have all these lovely-little-things to shoot, dolls without faces and stubbies and souvenirs of the world’s biggest squash, and we could stick in a sidebar about scene kids, kamikaze drones or throw in a map showing fall-back defensive…