Day 1148
Full-fledged Easter cakes
So, in continuation of yesterday’s post1, Auchan, the French supermarket chain in Kyiv, has decided not to sell Easter cake tops in order to preserve the sanctity of the dough, as it were.
"We believe that Easter cake should be holistic, just like happiness at the holiday table. Because it tastes best when both the fluffy dough and the sweet icing are together. When you don't have to choose between the top or the bottom. When every bite is like a hug from your grandmother. At Auchan, we sell full-fledged Easter cakes, lovingly baked, richly decorated and ready to be the main star of the Easter basket. Because it tastes better when it's real. Because Easter cake is not half-baked!" — Auchan (Facebook, April 11, 2025)
Earlier this year, the Russian subsidiary of Auchan quashed rumours of an impending sale, saying it would continue to operate “for the benefit of the local population.” And themselves.
