#19. Work the metaphor. Every object has the capacity to stand for something other than what is apparent. Work on what it stands for1.
Except the one about design as frosting to tart up crap to make it saleable. Don’t work that one.
I said I wasn’t going to write much more about money on this site, but two big breaks on the road that is Ukraine Economic Outlook happened last week, in between Apocalypse Now drunken tai ch’i window smashing and keening resulting from concerted efforts at implementing a sensible style guide, negative lookbehinds and acronym modifications.
Semiholy grail 1: UEO now not only gussies up Ukraine’s plaintext macroeconomics, it deals with just about anything you can throw at it, including classically ‘difficult’ bullshit thrown out by MPs Hetmantsev and Zhelezniak, with their double curly quotes and high-ascii troublemakers, like ® and § and Ω. (Cue the audience of some bizarre Bloomberg article about the resiliency of what’s remains of Ukraine’s unfettered laissez-faire).
Semiholy grail 2: Alongside the MONTHLY there will be UEO WEEKLY, an abridged version of its older brother. This was the final piece of the puzzle. Now both products are synchronized: make a change in one, it shows up in the other. I expect for most people this will never be needed, but to the OVDP-obsessed it should prove useful.
Walking above Vydubychi, Great and Blue Tits, zipping by like tiny ФОПs.
An incomplete manifesto for growth (Bruce Mau)